Cooper Design Space To Remain Committed to Fashion, Owners Unveil New Company Name

By Andrew Asch | Thursday, April 15, 2021

In a fast-changing downtown Los Angeles, the Cooper Design Space showroom building will maintain its focus on fashion, said the building’s management; however, the owners will be unveiling changes before May, such as a new name for the Cooper and its sibling buildings—The Hirsh Collective—as well as new websites, logos and social-media outreach.

Part of the company’s new direction will emphasize a growing momentum and shared mission among the Cooper and its sibling buildings, said Robert Warren, the president of Investors’ Property Services, which has managed the properties since 2019. Since then, the company’s namesake family, the Hirshes, have stepped away from the day-to-day management of the buildings but will continue to direct the strategy and mission of the company.

Warren also noted that The Hirsh Collective buildings hope to maintain a point of difference focusing on personal service. “We’re excited that our buildings are going to remain family-owned, family-centered and in an excellent competitive position going forward,” Warren said.

Hirsh tenants, for example, will not have to deal with layers of bureaucracy when they deal with building management, Warren stressed. “You can get to a decision-maker in a phone call,” he said.

The Hirsh-family buildings have a long history in the fashion district. They were all constructed 90 to 100 years ago. Stanley Hirsh, a clothing manufacturer and entrepreneur, acquired a handful of the buildings in the early 1970s. He passed in 2003, and the City of Los Angeles honored his memory in 2016 by officially naming the intersection around Ninth and Los Angeles streets as Stanley Hirsh Square..